Luxury fashion often faces two significant challenges—managing excess inventory and achieving widespread market visibility. Recognising these pain points, *Get Powered by Warehouse (GPW)*, a pioneering initiative by Mudita Jaipuria, offers a much-needed solution. By combining inventory management with strategic marketing, GPW enables luxury designers to liquidate surplus stock while expanding their audience reach.
With a stellar roster of partners including Tarun Tahiliani, Gaurav Gupta, Manish Malhotra Jewellery, JJ Valaya, and Shantanu & Nikhil, GPW is redefining the business of luxury fashion. It’s a one-of-a-kind sales aggregator that empowers designers to achieve exceptional sales and visibility across India and beyond.
“GPW bridges the gap between luxury brands and genuine buyers,” says Mudita Jaipuria. “We’re not just about helping designers sell their collections. It’s about fostering sustainable growth by connecting them with an engaged audience who value the brilliance of designer fashion.”
REVOLUTIONISING THE INDUSTRY
GPW is more than a sales platform. It’s a comprehensive ecosystem designed to drive results through:
Brand Awareness: Leveraging its 1.5 lakh strong database of luxury buyers and a social media following of 130,000 to build brand recognition.
Enhanced Visibility: Providing unmatched exposure for partner brands through curated events and strategic promotions.
Exceptional Footfall: Organising exclusive pop-ups that attract high-value customers, often achieving brands’ monthly sales targets in a single day.
Since its inception, GPW has helped over 75 designers generate an astounding ₹5000 crores in revenue, cementing its reputation as a market leader in luxury fashion aggregation.
BEHIND THE VISION
Mudita Jaipuria launched Warehouse by Mudita in 2015 to address a critical gap in the market. “The idea was born from a realisation that collaborations with influencers weren’t translating into sales. We saw an opportunity to create a platform that could not only showcase but also sell the best of Indian fashion,” she explains.
HOW GPW WORKS
The process begins with collaboration. GPW partners with luxury designers, assesses their inventory, and identifies target customers. Events and pop-ups are meticulously curated to ensure an immersive shopping experience that connects brands with their ideal audience.
“Our focus is on creating seamless operations and exceeding expectations,” says Jaipuria. “Every event is an opportunity to strengthen relationships with designers and provide customers with access to exceptional products.”
A GROWING NETWORK OF PARTNERS
GPW’s list of collaborators reads like a who’s who of Indian luxury fashion. From Rohit Bal to JJ Valaya and Shantanu & Nikhil, the platform has garnered the trust of the industry’s biggest names. By helping brands liquidate surplus stock and generate revenue, GPW is proving to be an indispensable partner.
LOOKING AHEAD
With a solid foundation in key cities like Delhi, Mumbai, Kolkata, and Hyderabad, GPW is steadily expanding its reach. Its global strategy focuses on leveraging technology and digital platforms to connect with customers worldwide.
“We’re continuously evolving,” says Jaipuria. “From enhancing our digital presence to exploring new collaborations, we aim to stay ahead of the curve. Our goal is to create a more sustainable and inclusive future for luxury fashion.”
EMPOWERING LUXURY DESIGNERS
By addressing key industry challenges, *Get Powered by Warehouse* is helping designers unlock new opportunities for growth and success. Its innovative approach, combined with Mudita Jaipuria’s vision, is setting a new benchmark in the world of luxury fashion.
For designers, it’s more than just a platform—it’s a partner in creating value, visibility, and sustainable success.