Chivas Alchemy returned for its fifth edition with Chrysalis, an enchanting multi-sensory celebration of creation and transformation.
Hosted in the vibrant city of Hyderabad, the event redefined the concept of luxury by blending artistry, craftsmanship, and storytelling into an immersive experience. With a theme symbolising metamorphosis, Chrysalis explored the origins of creativity and unveiled a dazzling portrayal of luxury as a living, evolving essence.
The evening began with Jayanti Reddy, the Alchemist of Craft, whose work seamlessly connected the cultural heritage of Hyderabad with modern design sensibilities. Her creations, inspired by the intricate artistry of bidri inlay and evocative textile installations, showcased how tradition can evolve into something distinctly contemporary. The interplay of age-old techniques and fresh innovation highlighted the transformative power of craftsmanship, bringing to life the intricate beauty of the chrysalis theme.
Aparajita Jain, the Alchemist of Art, extended the narrative of metamorphosis with her curated works that challenged conventional boundaries. Through the installations of Martand Khosla, who played with light and shadow to reflect the precarious balance of urban spaces, and the sculptures of Ayesha Singh, which wove together history and modernity, the historic Taramati Baradari monument became a canvas of reinvention. Each piece resonated with the idea of breaking free, offering new perspectives on the possibilities of transformation.
As the evening progressed, the energy intensified with Anaita Shroff, the Alchemist of Glam, who brought a vibrant explosion of creativity. Her fashion showcase unfolded like a story, moving through moments of surprise, intensity, and sheer glamour. The golden hues and bold statements were a vivid representation of emergence, celebrating the dramatic beauty of transformation in its most radiant form.
The culmination of the evening was marked by Naga Chaitanya, the Alchemist of Emotion, who unveiled the Chivas Luxe Collective perfume. Embodying the essence of luxury as a deeply emotional and sensory experience, he invited attendees to immerse themselves in the richness and complexity of creation. The perfume’s revelation was a symbolic moment, encapsulating the multi-faceted journey of luxury as something to be felt and experienced, not merely admired.
Curated by the visionaries Sunil Sethi and Aashish N. Soni, the event wove the efforts of these four extraordinary alchemists into a cohesive narrative of transformation. Each alchemist represented a distinct phase in the evolution of ideas, much like the stages of a chrysalis giving way to a butterfly.
Speaking on the occasion, Kartik Mohindra, Chief Marketing Officer of Pernod Ricard India, aptly captured the spirit of the event: “Chivas Luxe Collective Alchemy celebrates refined craftsmanship and luxury, echoing the ageless quality of our brand. This year, Chrysalis perfectly encapsulates our journey, inviting connoisseurs to experience luxury not merely as an end product, but as a profound narrative woven through imagination and emotion.”
The evening was a celebration of creativity and connection, bringing together connoisseurs, industry leaders, and aficionados under one spellbinding experience. Brimming with energy and revelation, Chrysalis illuminated the art of transformation, leaving an indelible impression of luxury’s endless possibilities.