Fashion has long been a canvas for cultural identity, adapting with time while preserving its roots. Kashmir, famed for its exquisite textiles and artisanal craftsmanship, exemplifies this duality.
The region’s fashion today bridges the gap between tradition and modernity, using time-honoured techniques alongside contemporary design to create timeless yet relevant styles.
Natural fibres like cotton silk, organza, and georgette form the backbone of Kashmiri fashion, celebrated for their luxurious feel and durability. These fabrics are often paired with intricate embroidery and a carefully curated palette of soft pastels and rich, festive hues. Such collections balance grace and comfort, offering versatility for both formal and celebratory occasions.
Negra Elegante, a label founded by Osheeba Kakaw, represents this seamless integration of heritage and modernity. Drawing inspiration from Kashmir’s landscapes, the brand prioritises sustainability and ethical production. Its collections reflect a thoughtful approach, blending relaxed fits with sophisticated details, ensuring wearability without compromising elegance.
“The desire to present ourselves with elegance is not just about appearances; it’s about reflecting the values we hold dear. At Negra Elegante, our vision has always been to blend timeless sophistication with modern allure,” says Osheeba.
Preserving traditional craftsmanship is central to this approach. By working with local artisans, the brand helps sustain livelihoods while keeping heritage techniques alive. This collaboration also fosters sustainability, encouraging mindful consumption through high-quality, long-lasting pieces.
Inclusivity and versatility are key to the label’s ethos. With sizes ranging from zero to 6XL and adaptable designs that transition seamlessly from work to celebrations, the collections resonate with diverse lifestyles. Bi-annual launches keep the offerings fresh, aligning with seasonal trends while maintaining a timeless appeal.